S2:E1
Customer-Led Innovation Course
Have you ever wondered: What a unicorn is ? Can I become a millionaire soon ? What is actually happening around us ? How do we disrupt others ? What are our non-religious orthodoxies ? Who the hell is generation z ? Is ‘Pawshake’ going to be a big success ? How do we look today ? What is Louis CK’s opinion about it ? Who else is solving our customers’ problems ? How do ticket shops in Las Vegas lose business ?What is the new normal ? How does Adidas help the planet ? Is Tony’s Chocolonley a great chocolate ? Where does the customer go on a ‘journey’ ?
Many questions. Those and many others will be answered in this intense 2-days course. The course will cover Definitions, academic and practical Innovation Frameworks, Companies, Customers, Case-Studies, and much more all compiled into a 2 days immersion marathon of in-depth discussions and great fun.
The OBJECTIVES of this course are:
Start seeing innovation in everything around you
Understand customer psychology and behaviour
Dare challenge business orthodoxies around you
leran and practice various innovation frameworks
Learn the language of creativity
Practice managing your innovation
Day 1:
The course begins with covering the topic os ‘what is actually happing around us ?’. It then goes into the true understanding of ‘Disruption’ and what it actually means for a business to be ‘Ripe for Disruption’. Following is the concept of ‘Business Orthodoxies’. The inherit inability of a company to break its own orthodoxies is at the heart of the disruption soft underbelly. Following is looking in-depth at ‘Companies’ and ‘Customers’ so a different understanding at the underline currents is obtained. During this part This part Once that is done a whole new world of ‘Innovation Frameworks’ is explained, discussed and practiced. That is a lot, but it gives great foundations for the second day.
Day 2:
Our course continues with a deep-dive into the real ‘Customer Journey’. The understanding that the true journey is an outside-in view, as oppose to an inside-out perspective, is crucial. The ability to observe the customer day-to-day life, in which any company is just a small part of, results in a true and inspiring ‘Customer-Led-Innovation’ showing fundamentally different results and an inciting ‘wow customer experience’.
The course covers the elements of the ‘New Normal’ that force businesses to deal with different things all at the same time: social media, mobile first, digital marketing, big data, agile way of working, APIs, cloud, cyber security and more. The point is that most companies do that, indeed, but how is the real question here. If a company does not link all domains into one approach, it might be behind.
Although, this course is not about company purpose, the ‘Purpose’, in and of itself, has a direct impact on innovation. And so, the course will cover the very basics of this topic and demonstrates the impact it has when it comes to creativity, focus and innovation.
Throughout the two days, the course will sprinkle elements of ‘Innovation Management’, which are essential in making sure that the process of innovation is strategic, consistent and replicable.
