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If You Always Do What You Always Did, You Will Always Get What You Always Got

This famous saying implies a rather typical human behavior. We all do that, but when it comes to innovation, it is especially, painfully true. There are many good documented innovation frameworks these days: design-led-innovation, business-model-innovation, lean-startup, six-sigma and more. NOTHING wrong with any of those; and yet many companies continue to get disrupted and go out of business in-spite of trying hard to follow those frameworks. 

Why do companies continue to get disrupted ?

The story begins with a true understanding of ‘disruption’ and what it actually means for a business to be ‘ripe for disruption’. Following is the concept of ‘Business Orthodoxies’. The soft soft-underbelly of companies when it comes to disruption risk is normal the inherit inability to break its own orthodoxies. Just for the record, many successful companies do possess the ability to truly innovate by benefiting from, basically, ‘self-disruption’. 

The real Customer Journey

Our story continues with the ‘Customer Journey’. Companies started to understand that the real journey is an outside-in view, are looking at the customer day-to-day life, in which they are only very small part of. They then can base their innovation on a much broader journey and show then fundamentally different results and an inciting ‘wow customer experience’. 

The “New Normal”

You see, the ‘New Normal’ forces businesses to deal with different things all at the same time: social media, mobile first, digital marketing, big data, agile way of working, APIs, cloud, cyber security and more. Most companies do that, indeed, but how is the real question here. If you are not linking all domains into one, you might be behind.

And then of course, hovering above everything, is the ‘Purpose’. Businesses that are following a higher purpose and using it as a true guidance for innovation decisions are simply doing better. 

Ok, but HOW does one go about it ?

That is exactly what this talk is all about. 

Looking holistically at the new normal, business orthodoxies, Love, Customers, Purpose, Companies, Creativity and much more will help us figuring it all out. We will do it in a fluid, lively and engaging way that should inspire people to ask questions, challenge the status quo and, perhaps, embrace change in an active way.

One thing is sure, it will be fun. 

The keynote lasts about 45 minutes and is a great way to attract the right innovation attention and open the minds to think in a different way.